Mr Empanada Recommendation Essay Example | Topics and Well Written Essays - 1000 words

Mr Empanada Recommendation - Essay Example This should enable it to sell more as customers will have a variety to choose from. As a retailer, Mr. Empanada should know that retailing is all about constant persuasion, even though a myriad other factors influence-buying behavior. Visual cues influence buying decisions to a great deal, with color being the most significant. In light of this, customers place value on color more than they do on other factors as smell, sound or texture. Color has a great psychological effect on consumers. Diversifying the breakfast menu to include a healthy combo meal will grant clients an opportunity to sample other meals, effectively increasing sales and revenue. This will have a positive impact on the company’s fortunes for a long time. Diversifying the menu will help this organization to attract new customers, and to eat into its competitors’ client base. This is because presently, Mr. Empanada’s competitors have healthy combo meals on their menus. Mr. Empanada should take a cue and expand the menu. Make a Colorful Logo Prior to the era of digital branding and graphic design, businesses took logos as a luxury worth bypassing. During that era, companies placed emphasis on customer loyalty and good rapport. These days, the business environment is high competitive, calling for companies to invest heavily in attractive logos. Customers have an orientation towards color, and this calls upon companies to invest in an eye-catching logo that captures its aspirations in an apt manner. Mr. Empanada needs rebranding. The current economic setting now forces businesses to reinvent and re-evaluate their operations to remain relevant. These include branding and marketing strategies that arrest the imagination of customers. Every effort to rebrand must have a goal. In this case, Mr. Empanada needs to stand out from the crowd by being highly visible. A good logo must remain imbedded in customers mind; elicit discussion, and making competitors notice (Vaid 144). The log o must not make false promises, but must live up to customers expectations. It would be naive to create a logo that promises the best in the market, and then come up with substandard good or services. Customers must feel that the business is venturing into a new environment that promises an improvement on the past. Its current logo has too much green color. Green does not stand out well for a company that serves a variety of foods as some clients may confuse it for a vegetarian joint. This could make it lose out on potential customers who are not vegetarians. A logo is the first thing a potential client sees and remembers. This is why it must stand out and set the tone for the branding strategy (Wheeler & Katz 119). In essence, Mr. Empanada knows that logos are the corporate faces. They display an organization’s special identity, providing critical information through colors, images and fonts. They should make the customer to identify with the organization. They are a shortcu t to advertisements and marketing. Mr. Empanada should invest in a comprehensible but unique logo. While there are many colors to choose from, an organization of Mr. Empanada’s stance should go for colors that target customers identify with. The colors should reflect freshness, a sense of faithful service, trustworthiness, and loyalty. They should for the entire company’s brand identity. An amateurish logo would be a complete turn off to customers. A good logo should blend well with the company’