Orgins of the werewolf

Proposal Have you ever wondered where the word Werewolf comes from? The word is a contraction of the Anglo-Saxon word were (which means â€Å"man†) and wolf werewolf, manhole. My documentary revolves around the origin of the werewolf legends. The documentary takes the point of view that there may be more fact to the so-called legends than is commonly accepted. Good Morning ladles and gentlemen and welcome to my presentation. I am here today to give reasons as to why you should support my documentary.I Implore you to choose my documentary because there aren't many documentaries on this particular subject and ones that are, portray a stereotypical viewpoint. I believe that the topic of werewolves Is very Interesting. Because the general consensus on the topic of werewolves Is one of disbelief and Ignorance. The werewolf is mentioned throughout many different cultures such as: Egypt, Greece, China, the Romans, the Persians and Native American folklore. Throughout history they hav e been portrayed as evil, bloodthirsty killers. There are many efferent movies and books on werewolves including: â€Å"The Wolfram†, â€Å"Cursed† and â€Å"Wolf†.These movies portray these fascinating creatures as evil bloodthirsty monsters. In reality there have been sightings throughout the world. The Beast of Bray Road (or the Bray Road Beast) is a cryptic, or criminological, creature first reported in 1949 on a rural road outside of Leghorn, Wisconsin. The same label has been applied well beyond the initial location, to any unknown creature from southern Wisconsin or northern Illinois and all the way to Vancouver Island, Canada, that is ascribed as having similar characteristics to those reported in the initial set of sightings.Bray Road itself is a quiet country road near the community of Leghorn, Wisconsin. In the documentary the narrator, David Attenuator's would interview people who've claimed to have seen the â€Å"Bray Road Beast†: Lorraine Un dersize, a bar manager, reported clearly seeing the beast on the side of the road In 1989, and claimed It had fangs, grey-brown hair and pointed ears, Scott Bray, a dairy farmer, reported spotting strange dog on his property near Bray Road In 1989, Russell Gets, also reported spotting the beast emerge from an overgrown area to stand on Its hind feet.Heather Bowie and friends who In 1990 were chased by the beast near Loveland Road and Mike Teen, a dairy farmer, reported seeing the creature near Bray Road In 1990. Would also use voice over and spooky music to Infer that topic Is meant to be scary. I plan to have a determination In which the narrator and camera man would try and locate a werewolf at which time suspenseful music will play. The camera man will allow the narrator through a dense forest with shadowy, murky lighting.An atmosphere of suspense will be created. The camera is positioned 2 meters behind revealed. The audience is positioned so that a feeling of anxiety is created . I propose the documentary should air on SUBS, at night time because these creatures normally emerge from the darkness. Again I urge you to select my documentary because there aren't many documentaries out there about this subject and the aim of the documentary is to reach as many people as possible to explode click ©d and conventional thought.

Assignment Web or Mobile System Paper Essay

Mobile applications have become essential to every business seeking to remain relevant in the face of a world filled with people who are constantly on the move. The evolution of technology and the dynamic nature of telecommunication industry has made communication become a significant part of everyone’s life. IPhone is the most versatile communication gadgets that have been created lately. Smartphone’s have become popular these days, and they offer fun filled entertainment. iPhones have become successful and a marvel device which changed the mobile technology with multi-touch interface with powerful features a full-featured web browser, large screen, web browser, email, voice messaging, video calling, thrilling games, beautiful look, and instant messaging. The new wave of the future in the world of technology and businesses are reaping benefits out of their iPhone applications. IPhone apps are design to enhance the experience of the users, engage the customers and build the mobile brand. There are eight generations of iPhone models and can connect too many cellular networks and has WIFI. You can play music, browse the web, shoot video, send and receive email, take photos, record notes, send texts, do mathematical calculations, GPS navigation, and receive visual voicemail. Audio conferencing, caller id, call merging, and call holding is allowed by iPhone. The media library can be sorted by artist, videos, genres, podcast, songs, albums, composers, and audiobooks. The large front on iPhone gives users room to touch their selection and to purchase and downloads songs from the iTunes store that goes directly to their iPhone. With the virtual keyboard on the touch screen and the option to predict what word is needed to be written or correction for any accidental pressing of the keys. There are corrections and spell checking, dynamic dictionary, predictive word capabilities. That learns new words. There are features to support HTML email and gives users the option  to embed photos in your email message. Mail messages can viewed on the phone in words, PowerPoint, pdf, and excel attachments. Some future changes will be the cheap onetime cost foe apps will be replaced by a subscription fee, or a recurring revenue based on usage. The customer expectation, business models and transformations have evolved with the application sophistication and customer experience grows. One of the most fun and innovative things to do is travel and now iPhone offer information about your current location with the touch of a button. The software is developed to know your travel preferences and tastes that is custom tailored to you There are apps in development to prevent texting while driving and apps that can prevent any cell phone use while the vehicle is in motion. Texting while driving has become too dangerous and too many people are having and causing accidents. There have been many deaths and serious injuries cause by texting while driving and many feel the best way to eliminate it is to an app on phones that will not allow cell phone usage while vehicles are in motion. One of the most innovative businesses and one of the most fun things we do in life is travel. With the touch of a button, information about your tastes and preferences are up to date for you. Having that sudden information will benefit you no matter where you’re traveling. IPhones have become important to its users and some could not function on a day-to-day basis without it and some would even feel lost without it. IPhones have given its customers instant access to everything from bills to banks to email to insurance policies and credit cards. The technology of iPhones have advance the way everyone from businesses to the common man or woman. The world of mobile phone technology started changing when iPhone managed to merge the power of smartphones with an attractive design, easy-to-understand and universal style that most people want from a phone. As technology advances and improves, iPhones will only improve and become more helpful. As they become more helpful, people will come to depend on them more. IPhones have been a great benefit, the distraction of all the features have become dangerous and put many at risk.

Does Satire Influence Elections?

In today's political climate, Congressman Anthony Wiener uploading obscene photos onto Twitter to Governor Chris Christie creating traffic jams by closing a main toll area and now, Donald Trump. Malcom Gladwell, an author who currently writes for the New Yorker, indicates in the Satire Paradox that satire should be taken seriously to create change, but then it wouldn't be funny. Gladwell talks about how ineffective satire was for SNL's sketches throughout the 2008 presidential campaign and notes in the Satire Paradox, â€Å"Lord help us if some other, even less qualified and more frightening political figure comes along† (Gladwell). Now, Donald Trump is the forty-fifth President of the United States. In 2008, Sarah Palin's lack of experience and communication skills provided SNL with a trove of political satire sketches. The satire of Palin gave a glimpse of what was to come should Senator John McCain and his running mate, Sarah Palin succeeded in contrast. During the presidential campaign of 2016, another work of satire by Saturday Night Live (SNL), created a parody of Donald Trump featuring Alec Baldwin. Alec Baldwin's parody of Donald Trump was accurate. The characterization of Trump as thin skinned and extremely sensitive provided a glimpse of what was to come if he were to be elected as president of the United States. Satire proved effective to showcase the absurdity of Palin as vice president; however, as the political climate changes, satire loses its usefulness as seen in the 2016 presidential election. Palins' inexperience was apparent through Fey's characterization on SNL which was an effective form of satire. Fey had an easy task mimicking Palin. Fey copied the clothes she wore, her hairstyle and wore identical frames for her eyewear. Throughout Fey's mockery, she accurately portrayed Palin as unknowledgeable about America's geography. Fey continued with Palin's inability to be define the Bush Doctrine which is about the various foreign policy principles. It is important that leaders are knowledgeable about the country they chose to lead. This made the audience question if Palin was equipped to take over as president should something befall McCain. Palin did not have any foreign policy experience and America questioned whether Palin understood exactly what a vice president does. In 2008 when SNL parodied Sarah Palin during the presidential campaign, it was entertaining, but it also forced Americans to think of who they chose to represent them. Tina Fey's â€Å"timely impersonations† showed how unqualified Palin was suited for vice president (Esralew). It was hard to forget Palin's interviews back in 2008. Her lack of knowledge and ignorance is seared in our memories. Although Palin was Governor of Alaska, she was unable to articulate any other experience that qualified her as vice president of the United States, let alone President. Fey's parody of Palins' inexperience helps show the importance of public opinion on politics. According to Gladwell, a month before the election, Tina describes and mimics â€Å"Sarah Palin's crazy accent, ‘it's a little bit of Fargo.' She tried to base it on her friend Paula's Grandma who would say, ‘Oh, this and that and stuff like that'† It lacks specificity because Fey uses terms like â€Å"this† and â€Å"stuff† to show Palin's naivetà © in how she comes across. The focus remained on Palin, even though Senator McCain was the presidential candidate. The impact of Fey's parody of Palin drew more criticism of Palin and as a result, many voters abandoned the GOP and voted for Obama. Sarah Palin's communication skills were lacking, thus, highlighting her inability to prove that she was, indeed, qualified to become the next vice president of the United States. In her interviews, Palin appeared flummoxed in her responses. Palin had participated in two key interviews with ABC and CBS news outlets which allowed the public to see for themselves how uncomfortable and indecisive she appeared. She frequently paused throughout the interview as though she was trying to come up with an acceptable response. On September 11, 2008, Sarah Palin was interviewed by Charles Gibson. Gibson asked Palin, â€Å"What insight into Russian actions, particularly in the last couple of weeks, does the proximity of the state give you?' Palin responds, ‘They're our next-door neighbors and you can actually see Russia from land here in Alaska'† (Gibson). It was apparent that she had not properly prepared for the interview and seemed overwhelmed with the grueling process of the campaign. She was hurting McCain's chance at the presidency. SNL's effective satire continued to put a negative light on Palin. Her interviews were cut back and appearances limited. After the Gibson interview, SNL quickly mocked her words and provided the one line that is still associated with Palin today, â€Å"I can see Russia from my House!† With the ongoing claims that Russia had interfered with the 2016 Presidential Election, Palin responded in a farcical manner and tweeted, â€Å"Russia's getting out of hand? So, says the defeated. Not to worry†¦ remember I can keep an eye on them from here† (Mazza). Gladwell seems to think Tina Fey's mimicry was a failure, but as we knew, â€Å"Sarah Palin was not elected as vice president and has not held any public office since 2009† (Blu). SNL's continued satire of Palin provoked Americans to pay attention. SNL satire was so effective in 2008 that it is still relevant now. The audience has to be receptive for satire to be effective; however, in 2016, during the Trump and Clinton presidential campaign, voters weren't responding to the satire. Some conservatives do not watch SNL because the show has a liberal approach to politics. SNL used to be bi-partisan, now it is mostly liberal, thus, proving that satire was ineffective for Trump's campaign. Throughout the course of the campaign, SNL had abundance of material to work with. The numerous interviews, speeches and remarks made it unbelievably easy for SNL to satirize Trump. He was accurately depicted as the narcissist misogynist that he is. According to Baldwin, â€Å"with Trump, we pretty much just re-created what he does, we maybe just put a bit more chili pepper in there to spice it up† (McGurk). Baldwin keyed in on Trump's weaknesses and locked in on his sensitivity. Trump is sensitive about how much money he has and how smart he is. â€Å"He constantly mentions that he has gone to the best schools and that he attended Wharton Business School† (Balz). The SNL skits were hilarious. One sketch involved a campaign ad entitled, Racists for Donald Trump which was in two parts. The first part showed Middle America praising him and the second part showed the same people elaborating their message with white supremacist labels, clothing and writing. America was entertained, but his right-wing conservative support base dug in and continued to rally for Trump. Trump won the presidency because he was the lesser of two evils. To his support base, Trump represents change, but there is a cost to that change. â€Å"People were fully aware of his lack of values, divisiveness, his bigotry and history of abusing people,† but America did not care and it has been at a great cost (Balz). America is ridiculed and no longer the leader of the free world. In 2015, hundreds had protested Donald Trump's appearance on SNL. It was learned that Trump â€Å"vetoed some of the sketches. He did this in order not to anger his support base in Iowa† who most likely were conservatives (D'Addario). In response to SNL's continued mockery of Trump, he engaged his conservative support base through Twitter, informing them of SNL's bias. Unfortunately, SNL allowed Trump to manipulate the scripted opening, as a result, â€Å"the episode was considered among the most sedative in the history of SNL† (D'Addario). SNL took control and parodied Trump the remainder of the campaign on their own terms to no avail. Satire was ineffective due to the fact that Trump vetoed some of the opening remarks. As for Trump being thin skinned, he was extremely sensitive about SNL's portrayal of him, so he took the low road and of course, continued to tweet his dislike throughout the campaign. Trump's tweets were key in increasing his support base and this contributed to the failure of satire. As SNL continues to soothe America with Alec Baldwin's parody of Trump, Baldwin continues to be â€Å"liberal America's ‘consoler-in-chief'† (McGurk). Ultimately, the political climate has changed and so, satire has to find a more effective way to engage viewers of all comedic media outlets. Satire can be both effective and ineffective, it depends on the climate. Gladwell believes that satire needs to hit hard and make an impact, he wants it to cause social change, but then it would lose humor. â€Å"Satire Paradox tells us that comedians are truth tellers, they zero in on issues we should not ignore† (Gladwell). In the end, â€Å"Satire allows you to say almost anything. That's where the truth is spoken to power in our society. When you sugar-coat a bitter truth with humor, it makes the medicine go down† (Gladwell). Works Citedump won: The insiders tell their story,† The Washington Post, November 9, 2016, https://www.washingtonpost.com/graphics/politics/2016-election/how-donald-trump-won-the-inside-story/Blu, Addison, â€Å"Malcolm Gladwell Doesn't Understand Satire,† Medium.com, January 17, 2017, https://medium.com/@AddisonBlu/malcolm-gladwell-doesnt-understand-satire-26545a13e509D'Addario, Daniel, â€Å"Donald Trump played it safe on Saturday Night Live,† Time, November 8, 2015, http://time.com/4103978/donald-trump-saturday-night-live-review/Esralew, Sarah, â€Å"The Influence of Parodies on Mental Models: Exploring the Tina Fey-Sarah Palin Phenomenon,† Communication Quarterly 60, no. 3 (2012), 338–352, https://www.tandfonline.com/doi/abs/10.1080/01463373.2012.688791?src=recsys& journalCode=rcqu20Gibson, Charles, â€Å"Charlie Gibson Interviews GOP Vice Presidential Candidate Sarah Palin,† ABC News, November 23, 2009, https://abcnews.go.com/Politics/Vot e2008/full-transcript-gibson-interviews-sarah-palin/story?id=9159105Gladwell, Malcom, â€Å"The Satire Paradox,† The Revisionist History, August 18, 2016, http://revisionisthistory.com/episodes/10-the-satire-paradoxMazza, Ed, â€Å"Sarah Palin Can Still See Russia, Promises To Keep An Eye On Them,† Huffington Post, December 12, 2016, https://www.huffingtonpost.com/entry/sarah-palin-russia-joke_us_584e3fe1e4b0e05aded4724fMcGurk, Stuart, â€Å"Alec Baldwin: ‘What you see with Trump is how Hitler got elected,'† GQ Magazine, October 1, 2018, https://www.gq-magazine.co.uk/article/alec-baldwin-snl-trump-interview

Natural food and drink industry Essay

Executive Summary The all natural food and drink industry is relatively new, it has emerged as part of the clean label trend and is seen as an alternative to the organic products or products labeled as â€Å"free-from†. The global all natural food and drink market has shown a steady growth during the last few years and is expected to grow due to rising demands for healthy, nutritional, natural foods and drinks without chemicals and artificial ingredients. Growing at a compound annual growth rate (CAGR) of about 35% annually, Indian non-carbonated drink market is likely to touch Rs. 54,000 crore by 2015 from the current level of Rs. 22,000 crore including fruit drinks, nectars and juices etc. Our company J-GAPS started in 2014 thereby tapping this potential in the Indian market had come up with a natural flavored drink segment in terms of coconut water with Kewra and Mint with the product named SIPCO in order to revive freshness. This could be seen as great opportunity in Maharashtra near the Konkan region where the natural source of tender coconut could be fully utilized to provide healthy natural beverage to people. The financial assistance is catered by coconut development board in terms of 50% cost of production. The vision of our company is to provide a natural drink to the consumer so as to improve their health in a fast paced lifestyle. Identifying the gap in this market through market analysis especially in terms of coconut water wherein there are hardly tetra packs available in order to make it convenient for people to have the nutritional drink without carrying the hard husk. The main drivers of introducing such a natural beverage includes rising consumer concerns regarding artificial ingredients, artificially introduced hormones and genetically modified products, and their awareness of the long term health benefits of natural food and good nutrition thereby having a lifestyle of health and sustainability (LOHAS). We therefore see ahead a great potential in this market as GEN – Y would be the most prominent segment to be tapped in order to sustain in the market and thereby expand our presence in India. 1. Current Marketing Situation 1.1 Industry overview The Indian packaged tender coconut water is still an industry in its development phase. There exist a very few players in this market. J-GAPS  aims to position its product in the general market where exist players like Pepsi, Coca cola, Parle agro foods etc. who are major players in the soft drink segment. The emerging trend among consumers to go for healthy and natural food products will drive this industry. Coconut water is a fruit juice with many unique features and a major one is a low calorie content .This makes it a very attractive prospect for weight management positioned juices. 1.2 Company description J-GAPS will primarily engage in extracting, processing and adding flavors to tender coconut water which is then ready to be delivered to stores. It is a privately held firm will be located in Ratnagiri in the state of Maharashtra .We have identified a location which is closer to the coconut farms. J-GAPS sources the tender coconut for its requirements from its own farms and also additionally from other farmers directly. Our processing unit has a capacity of processing liters water annually. 1.3 Market analysis- Tender flavored coconut water is recommended for people of all ages. With the consumers turning health conscious and preferring natural products, we believe that our product has a strong market both in domestic circles and in countries abroad. Our main target customer is the young generations who have a fancy for energy drinks. We also target sport persons with our special energy pack. We want to make our drink available for homes, offices, hospitals, sports persons, marriages, other occasions, hotels and restaurants. The recent studies showing the impact of aerated drinks on health has turned customer to ignore such artificially produced drinks and go for natural food drinks. The rising population will require larger amount of food drinks. Our product will be a natural thirst quencher with added flavor of Kewra essence in it which will be beneficial during the long summer months. 1.4 Major Segmentation Approach 1.5 PESTLE Analysis The Pestle Analysis identifies the political, economic, social, technological, legal and ecological influences on an organization. Political factors Various political factors affect the fruit juice industry. With the change of government the policies regulating the industry might change. As the taxation policy keeps changing, it has a significant effect on fruit juice industry. The government plans of encouraging foreign direct investments would affect our industry highly as organized fruit juice industry has only 3 % share as of now in the market but with FDIs it could increase significantly by coming of bigger players. Economic factors Our company would rely on trucks to move our raw materials to the processing plant and distribute our finished product so, fuel is also an important subject, so the company is subject to the fuel price fluctuation, and to possible fuel crisis. Since, ours is an agro based industry so we would be exposed to the risks of high prices due to crop failure, non-availability of raw material because of pest attack etc. Other economic factors affecting fruit juice industry are often linked to variability in real growth, inflation, interest rates, governmental actions and other factors. Factors like money supply, energy availability and cost, business cycles, etc. would also affect our company. Socio-cultural factors We are more than a billion strong nations and the youngest country as well. We are also home to the great Indian middle class. The major growth drivers in fruit juice market are increase in health consciousness among consumers, increase in disposable incomes and more sophisticated cocktail culture. There is more money circulating in the economy. With life becoming more hectic and tiring, consumer preferences are witnessing a visible shift towards healthy foods. Even the younger generation has started shifting from fizz to fresh and healthy. As people are becoming more and more educated, they are taking the healthy route. Technological factors Fruit juices have become big business throughout much of the developed and developing world with the increasing health conscious proportion of population. In this ever growing industry technology plays a major role in maintaining the quality and cost efficiency to generate higher profits.  Better technology can increase the shelf life of our product. Technology refers to both production process as well as machinery. Legal factors Processed fruit juices are regulated under the Food and Drugs Act and Regulations as a food product and the Consumer Packaging and Labelling Act. The Food and Drugs Act creates identity standards, provides a basis for labelling requirements and establishes the safety parameters for soft drinks. As food safety requirements become more advanced across the beverage industry, tracking and traceability capabilities are a prerequisite. Ecological factors One environmental issue that food processing companies face is waste remaining from packaging. However, the problem often lies in feasibility of collection, separation and purification of the consumers’ disposed bottles or drinks packets. Environmental issues have gained importance because of regulatory requirements. It is not possible to sell a new packaging material without covering all the environmental issues. The reduction of materials in packing cartons can potentially provide both financial and environmental benefits. . We propose to provide our product in tetra packs so that lesser damage is done to the environment in comparison to PET bottles. 2. Product review 2.1 Product features In India coconut water has always been considered as a health drink to refresh the body due to its nutritional value. Tender Coconut Water is considered the healthiest & best sports drink in the world, because it contains vitamins. It is very refreshing and rich in sugar, electrolytes and minerals – available in the natural form in most sterile conditions. It is a natural isotonic drink where the electrolyte levels are similar to those found in the human body. The water of fresh green coconuts is actually fat free. Our company keeping this factor in mind has come up with two natural flavored drink containing 1. Kewra essence which has a floral fragrance thereby providing a cooling effect in the drink. 2. Mint flavor to provide freshness and energizing flavor to the drink Chota Anna would have two variants in terms of Kewra drink and Mint drink. Kewra drink Mint drink Coconut water Coconut water Kewra essence Mint sugar honey Farm Fresh Tender Coconut are selected (50% capacity extracted) and the rest purchased from the Ratnagiri Association Coconut supplier and Natural Tender Coconut Water is squeezed out, untouched by hand and put through a special process in order to add the natural flavors of Kewra essence and Mint. The product is packed in food-grade Bottles/ Cans, which keeps it fresh for 9/18 months. The taste is natural and hence good.

A reflective portfolio where you identify your learning requirements Essay

A reflective portfolio where you identify your learning requirements and discuss how you addressed those needs - Essay Example curriculum: reflexive practice is critical to establishing a proper corporate strategy and aligning people, tools and measurement instruments to guarantee business success. I first learned that corporate strategy development must consider the external market, internal stakeholders and the conditions of the marketplace in order to be successful. Hence, there is a need to harmonize resources and people effectively in order to maintain a competent competitive position in the market and ensure operational efficiency. This means being able to develop a team environment in which workers are motivated, considering quality of outputs, determining an effective marketing strategy and further maximising efficiency of operations. I was highly intrigued to understand the inter-dependency of marketing to the achievement of strategic goals. According to theory, companies that are the first-to-market with a new innovation actually become the pioneers that define the product category and maintain strong advantages (Agarwal and Gort 2001). First-to-market innovators become a model through which consumers judge late entrants into a marketplace and are often viewed more favourably by the consumer market (Kalyanaram and Gurumurthy 2008). For a business that desires to be a first-to-market innovator as a competitive tool, it is critical that a company maintains a well-developed marketing strategy, part of brand management. According to marketing theory, building a strong brand provides economic and competitive benefits for a business, provides less vulnerability to the marketing activities of competition, and provides more extensive word-of-mouth from consumer markets (Gounaris and Stathakopoulos 2004). One example of how a first-to-market innovator managed to gain consumer preference is the Sony Corporation with the release of the pioneering Sony Walkman in the early 1980s which revolutionized mobile consumer recreation. By having an effective promotional strategy, this company

Stata Project Essay Example | Topics and Well Written Essays - 3000 words

Stata Project - Essay Example From the above computations, one can be 99% confident that the populations mean support level of the Londoners in support for the â€Å"Living Wage† is between 53.36 and 79.9734 that is basing on a sample of 15 participants. From the calculations, the mean support level of the Londoners in support for the â€Å"Living Wage† was found to be 66.6667 indicating that there exists support of the â€Å"Living Wage† among the Londoners though however it is not a full support. Full support would have meant an average of 100 which is not the case as dictated by the figures. A cross tabulation was done in order to investigate the relationship between the bible and the education level (educ). The table below shows the results generated in stata. From the table it is clear that there is a significant level of dependence between the bible and the education level (educ). The notion that people have of the bible depends to some greater extent on the education scale (level). According to the table, p-value=0.000

Exercise is Good for Your Health Essay Example | Topics and Well Written Essays - 750 words

Exercise is Good for Your Health - Essay Example remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We have created this easy and comfortable life. Unfortunately this trend in workplaces and living areas is taking our lives into pitfalls by making us lethargic and passive. We are going against our health that too, without much realisation. Overuse and overview of these items restricting our diverse physical movements, and still we are calling it as a wonderful life. This wonderful life has many bad implications due to lack of regular physical activity. To slip into an inactive lifestyle is very easy. Irony is that, do we really want our life to be dull, lazy with all ill health effects Id like to tell you in detail why Im so concerned about our inactivity. I would like you to show how exercise can pay off? This would persuade you to go out and do some exercise. A. Cardiovascular disease is the second leading cause of mortality worldwide, is caused by lack of enough exercise. Clogged arteries and veins are a result of inactivity. Our sedentary lifestyle is a major contributing factor, which increase chances of high blood pressure. It is estimated that in the UK, about 36% deaths in men are from heart disease and in women this number goes to 38%. And these deaths are associated with physical inactivity (http://www.sscn.nhs.uk/Your%20Heart/Exercise.htm). B. Our eating habits like fat diet and our failure to exercise our body leads to unwanted overweight. U.S. Centers for Disease Control and Prevention (CDC) has estimated 400,000 obesity-related deaths annually in United States in 2004 (Sullum, 2006). High fat diet produces high levels of cholesterol in our blood, which in turns leads to plaque in our arteries. Overweight people have high risk of high blood pressure, heart disease and psychological illness (factual example - Camenzind). C. The incidences of bad implications of sedentary