Individual Report Essay Example | Topics and Well Written Essays - 3000 words - 1

Individual Report - Essay Example The article focuses on the importance of an organization’s workforce in marketing strategy. The author touches on general marketing concepts covered by great authors such as Kotler and Levitt and builds upon them with relation to the human resources of an organization. In the academic context, the article is a practical approach to internal marketing and covers the concept of including the 5th P in the marketing mix. From an industrial context, the theoretical concepts covered stress the implementation of these concepts in the industry. The author reiterates the importance of refraining from platitudes and instilling the value of employees with regards to customer service at all levels of the organization. From a scholarly point of view, the article builds on attempts to include people power by authors such as Parkinson (1988), Gross et al. (1993), Rafiq and Ahmed (2000) and Judd himself in 1987 and 2001. The difference between this article and others is that it focuses on peo ple power as an integral part of the marketing mix over all sectors in an economy whereas other articles focused on its role in specific industries or the importance of employees in internal marketing. An organization needs customers to survive and be profitable and customers are looking for value. Marketing persuades the customer that value is to be found in a specific organization’s product or service thus an organization has two main marketing objectives which are to satisfy customers and to provide customers with a differentiated product that holds value for them. An introduction of marketing mix in the article explains that it is the combination of price, promotion, placement and most importantly product that an organization develops to attract and satisfy customers. The marketing mix elements must provide an offering that holds value for customers and substantially differentiates the offering from competitors. According to Levitt (1986), marketing is basically

Mr Empanada Recommendation Essay Example | Topics and Well Written Essays - 1000 words

Mr Empanada Recommendation - Essay Example This should enable it to sell more as customers will have a variety to choose from. As a retailer, Mr. Empanada should know that retailing is all about constant persuasion, even though a myriad other factors influence-buying behavior. Visual cues influence buying decisions to a great deal, with color being the most significant. In light of this, customers place value on color more than they do on other factors as smell, sound or texture. Color has a great psychological effect on consumers. Diversifying the breakfast menu to include a healthy combo meal will grant clients an opportunity to sample other meals, effectively increasing sales and revenue. This will have a positive impact on the company’s fortunes for a long time. Diversifying the menu will help this organization to attract new customers, and to eat into its competitors’ client base. This is because presently, Mr. Empanada’s competitors have healthy combo meals on their menus. Mr. Empanada should take a cue and expand the menu. Make a Colorful Logo Prior to the era of digital branding and graphic design, businesses took logos as a luxury worth bypassing. During that era, companies placed emphasis on customer loyalty and good rapport. These days, the business environment is high competitive, calling for companies to invest heavily in attractive logos. Customers have an orientation towards color, and this calls upon companies to invest in an eye-catching logo that captures its aspirations in an apt manner. Mr. Empanada needs rebranding. The current economic setting now forces businesses to reinvent and re-evaluate their operations to remain relevant. These include branding and marketing strategies that arrest the imagination of customers. Every effort to rebrand must have a goal. In this case, Mr. Empanada needs to stand out from the crowd by being highly visible. A good logo must remain imbedded in customers mind; elicit discussion, and making competitors notice (Vaid 144). The log o must not make false promises, but must live up to customers expectations. It would be naive to create a logo that promises the best in the market, and then come up with substandard good or services. Customers must feel that the business is venturing into a new environment that promises an improvement on the past. Its current logo has too much green color. Green does not stand out well for a company that serves a variety of foods as some clients may confuse it for a vegetarian joint. This could make it lose out on potential customers who are not vegetarians. A logo is the first thing a potential client sees and remembers. This is why it must stand out and set the tone for the branding strategy (Wheeler & Katz 119). In essence, Mr. Empanada knows that logos are the corporate faces. They display an organization’s special identity, providing critical information through colors, images and fonts. They should make the customer to identify with the organization. They are a shortcu t to advertisements and marketing. Mr. Empanada should invest in a comprehensible but unique logo. While there are many colors to choose from, an organization of Mr. Empanada’s stance should go for colors that target customers identify with. The colors should reflect freshness, a sense of faithful service, trustworthiness, and loyalty. They should for the entire company’s brand identity. An amateurish logo would be a complete turn off to customers. A good logo should blend well with the company’

Idealistic Politics Essay Example for Free

Idealistic Politics Essay The history of all hitherto existing society is the history of class struggles, said Karl Marx, who is considered to be one of the worlds most seminal thinkers. Marx categorized these classes in two broad categories; the bourgeoisie versus the proletariats, the upper class opposed to the lower class and the caste that have access to the factors of production against everybody else who are compelled to sell their labor. In political terms the bourgeois were the committee for managing the common affairs of the whole bourgeoisie (Marx, 20) and in order to reduce any friction, tension or resistance towards their supremacy they then laid down a set of ideals and values for all classes and citizens. The ultimate goal of having a monotonous set of principles was to disintegrate existing ideals and values by instigating the proletariats to fully accept the bourgeois set of principles by suspending their own. History, however, has yet to see such an outcome where the bourgeois triumph in instigating such circumstances successfully. What occurs in such circumstances instead is a conflict due to inconsistency that occurs between the dogmas of both classes; whereby the reality based ideals of the proletariats clashes with the idealistic values of the bourgeoisie. These conflicts in turn affect the political ideologies and actions since the politics is the arena where the battle of principles occurs, primarily due to two reasons. The first being that these conflicts will not surface in the first place except in the political arena due to the austere nature and secondly the outcomes will not be accepted unless at a level were they are made public and irreversible. Evidence of these conflicts exists in our texts and films, however in differing contexts. In Antigone, Creon represents the bourgeoisie and Antigone the proletariats; in A Discourse on the Moral Effects of the Arts and Sciences the arts and sciences were the corrupting vales instigated by the intellectuals whilst the savage being was the unlearned and naà ¯Ã‚ ¿Ã‚ ½ve proletariat, and finally in Marxs Communist Manifesto where the distinctions are extremely clear among the two classes. In the course of my paper I wish to examine the strength and weakness of each of these ideal societies and their implications to political ideology and action. The values of Karl Marxs idealist communist society may be summed up in the single sentence: Abolition of private property (Marx, 34). He believed that once private ownership was abolished people would change, and this would finally end the history of all class struggles. Communism to Marx was an extension or a purer form of socialism, whereby the people owned everything and everybody worked for the system, hence no form of personal interests was vested in the system. This assumption was made by placing a gamble on human behavior, probably the most unpredictable factor to place any form of wager on. Marx was assuming that among a whole class of people no interests [were] separate and apart from those of the proletariat as a whole (Marx, 33). The society that Marx visualized was one where all the citizens desired only the interests of the society by not desiring to satisfy their personal interests. History, however, does not have a basis for pure communism where a group of people have ceased to exist without any possessions and have lived only by the idea; the closest analogy one could give would be of hunter-gatherer societies. These societies, however, existed during the prehistoric times where human attitudes and behaviours were not being constantly reshaped by the changing economic systems in which people find themselves nowadays, which Marx himself mentions as there being no such thing as fixed human nature. Therefore, communism could never work because it goes against human nature. People are naturally more competitive than cooperative. Moreover, the possibility for revolution to occur where the bourgeoisie were to come down in their social status to the level of the proletariats and the proletariats rise to eminence of the bourgeoisies could only occur if human nature were to be dismantled, self memories be wiped out and in other words for the revolution to occur success fully in needs to be self induced. Marx in an indirect manner implies how ones self worth has decreased with the current system when he discusses the dynamics of wage labour and whether it creates property for the laborer. He states that the system is self-defeating for the laborers, which cannot increase except upon condition of begetting a new supply of wage-laborer for fresh exploitation (Marx 34). If we were to refer back to the analogy hunter-gatherer societies the fruits of ones labour were immediate; when an individual hunted his reward was immediate and did not wait for his fruits or live only in so far as the interest of the ruling class requires it (Marx. 35). In short mans worth and dignity has been demoralized and every individual has been converted in paid wage laborersand has reducedrelations[s] to a mere money relations (Marx, 21). Individuals were not bounded by the social status hunter-gatherer since everyone shared and everyone knew their worth. The advantage of this system is that it does not create any room for friction to occur because it does not include the idea of individuals desiring to wish to control the environment or vest any personal interests into the system. This can primarily be attributed to the value the system advocates of not wishing to differentiate people under any circumstances; the system does not know race, ethnicity and differences of age and sex no longer [have] any distinctive social validity (Marx, 26), a trait of hunter-gatherer societies, which Marx so dearly desires. These values would in turn affect the political ideologies of a system trying to covert to communism by picking on the one essential condition for the existenceof the bourgeois class, the formation and the augmentation of capital: the condition for capital is wage labour (Marx, 32). Therefore, the conflicts that would arise would be those that regarding wage labour and its supply; the bourgeoisie would advocate any action that would enhance the competition between laborers the key behind keeping a continuous supply of wage labour opposed to the proletariats immediate aim of cutting off this supply and by doing so ensuring its immediate aim of overthrowing the bourgeois supremacy. Any decline in wage labour would threaten the bourgeoisies capital by reducing its turnover, hence weakening their foothold in the marketplace in turn inhibiting their ability to constantly revolutionize the instruments of production in order to exist and survive (Marx, 21). The bourgeoisie quest to seek a continuous wage labour would see a shift in their political ideology; they would seek to manipulate cities, provinces and other nations that are weak cause them to become dependent on them. The consequence of such political centralization would lead to the epidemic of overproduction, whereby the only manner in which the crises can be overcome is by the conquest of new markets, and by the and by the more through exploitation of the old ones (Marx, 25). However, such exploitation of markets can occur only to a certain limit, until other nations impose regulations confiding the system to resort to desperate measures and turmoil, which occurred with China. Chinese products flooded the world market until recently and now they have been rejected entry into the World Trade Organization (WTO) and do not enjoy the benefits of free trade. Therefore, China have used enforced destruction of a mass of productive forces (Marx, 25) to decrease their output, which has lead to a lot of turmoil inside the country with dogmas of the government political stability and international recognition and the working class subsistence and a better life clashing against each other further depressing the situation. Like Karl Marx, J.J. Rousseau also painted a picture of ideal society. In his Discourse on the Moral Effects of the Arts and Sciences he condemns how societies have succumbed to arts and sciences that have molded our behavior, and taught our passions to speak an artificial language (Rousseau, 6) with the desire to please one another with performances worthy of their mutual approbation (Rousseau, 4). He believed that individuals were imprisoned in the values and ideals of society that the arts and sciences strengthened, whereby everyone followed and nobody dared to be prompted by their inner selves in order not be seen as outcasts, resulting in man losing his individuality. In a nutshell, Rousseau believed that the arts and sciences had tainted origins and they reinforced our crimes by fostering our desire for comfort by transforming individuals into sugar coated pills, whereby jealousy, suspicion, fear, coldness, reserve, hate and fraud lie constantly concealed under the uniform and deceitful veil of politeness (Rousseau, 7). He in turn pictured a society were he believed man was innately pious was not restrained by societys decorum therefore abandoning the possibilities o the vices that evolve in modern societies are nonexistent. He understood virtue in terms of bravery, courage and strength in other words he saw it in raw military power. The weaknesses in Rousseaus painting of the ideal society are the assumptions that are embedded in the question that he was addressing Whether the restoration of the arts and sciences has had the effect of purifying or corrupting morals? Rousseau has to assume that there has been a revival in the arts as well as assume a relationship between abstract and applied knowledge with morality that being the human behavior and customs a society embraces. Such assumptions lead Rousseau to base his argument on a set of contradictions. He idealized the values of the Persians, Germans and Spartans who had an unusual social structure where there was no study of abstract education, no accumulation of property and military virtues were emphasized. The idealizations of such societies contradicted his resentment for etiquette or what he referred to as the veil of politeness, since there exists no organization whereby more discipline, etiquette or order to our rude but natural morals is required than military organizations. Throughout the discourse the theme of man becoming corrupt once he enters society and losing his individuality because they all act the same under the same circumstances alike (Rousseau, 6) is repeatedly emphasized. This argument in itself is self-defeating because if it is the grouping of people that induces people to conceal themselves and live among uncertainty, Rousseaus ideal society would truly only function for isolated individuals since such a level of purity could not occur in the natural dynamics of human societies. When individuals interact, the views and ideals of others will indeed affect the way the individual will live his life, since it is part of human nature to conform to the rules and regulations of others, which are a collection of ideals and values that compromise the principles of society. For a society to function in harmony there has to be some common ground whereby all the different members of that society must conform to and must sacrifice some of their individual ideals for the betterment of the society. Rousseau argues that man would not have to sacrifice his own ideals if he was not placed in the blasphemies of modern societies since he assumes humans are sincerely good and everyone would approve of the actions of others. This in itself breaks Rousseaus argument since there is exists no yardstick to measure good and even if there were to exist such a measure, differences on which good is appropriate would in turn cause conflicts. The simplicity of the society Rousseau describes is its initial strength; the simpler ones life, the palette on which he is to express his bad perspectives becomes less like the American savageswho live entirely on the products of the chase[and] yoke, indeed, [cannot] be imposed on men who stand in need of nothing (Rousseau,5). In a society where the needs do not exceed the basic physiological, safety and social needs and are readily satisfied the room for corruption becomes minimal. Therefore, I believe Rousseaus attack on the arts and sciences is not so much on their origins or sources but more so on how it manages to widen our needs to include self-actualization and self-realization needs, which are needs that are satisfied by luxuries and how we appear in relation to the people surrounding us; a need where the veil and corruption required to have those needs satisfied. Rousseaus painting of such an ideal society would not require a political system, however if all his assumptions were suspended the political implications would be drastic. In politics rarely is something said literally and in a society where the members innately believe that everyone is sincerely good, would not be capable of reading between the lines and would end up in turmoil since other nations would manipulate their naivety. Furthermore, in a society where abstract knowledge such a geometry and economics is not taught the politicians will be incapable of drawing upon actions that will be favour their society, since politics is the evil of all sciences and without a good base in its basic terminology that being the abstract sciences one will be incapable of mastering it and using it to his advantage. Speak from their heartoffend someone.do not take care In Antigone the Greek tragedy, morals, egos, and gender issues were the epics around which principles were based upon. Follow one man Harun Al Rashid..Mamluks..they use to be all loyal Lower class has less say in the political era in order to stop the formation of proletariats which is so important for the revolution to occur. Political laws that protect private property Enhance competitiveness (p.21) Dependence of poor countries on rich ([.23) Eradicate opposition immediately Strength of prletarits p.28 trade unions p.32 existence remains on capital 1) Basecaus they lay down ideals that seem utopian only to them, they forget 2) Might have noticed that there are more cons than pros Several of our texts paint images of ideal human society. Discuss the strengths and weaknesses of these imagined societies. How do these imagined ideal societies interact with political ideology and political action. Bibliography Marx, Karl and Friedrich Engels. The Communist Manifesto. New York: Bantam, 1992. Sophocles. The Three Theban Plays Antigone, Oedipus The King, Oedipus at Colonus. Trans. Robert Fagles. New York: Penguin, 1977. Communism Could Never work Because it goes against human nature. People are naturally more competitive than cooperative. http://www.wsu.edu/~brians/hum_303/nature.html

George Bernard Shaws Play Pygmalion English Literature Essay

George Bernard Shaws Play Pygmalion English Literature Essay Of course, Shaws woman protagonist, Eliza Doolittle is not a statue, but an unfortunate, illiterate flower girl with a cockney accent that is preventing her from achieving a better position in her impoverished life. Because of these hindrances, Eliza is essentially non-existent in Britains unavoidable social hierarchy. However, two old gentlemen are intrigued by the idea of transforming Eliza. After observing this squashed cabbage leaf, Professor Henry Higgins, a scientist of phonetics challenges Colonel Pickering, a linguist of Indian dialects, that with his knowledge of language, he will be able to change lowly Eliza Doolittle into a woman as poised and well-spoken as a duchess and convince high society London of her status (104). For a few months, Higgins trains Eliza to tone down her sassy, candid manner and instead speak properly and act with more refinement. Following her preparation, Eliza faces two trials of her development. The first test is at Higgins mothers home where Eliza is introduced to Eynsford Hills, a mother, daughter, and son. The son is evidently convinced of her high society change when he finds himself attracted to her. Then, Elizas second trial takes place months later at an ambassadors party and is a success for Higgins. While Higgins wins his selfish bet, he grows bored with Eliza and she, in turn, does not know what to do with her newly appropriate self which results in a heated argument between the pair. As Eliza escapes to protection at Mrs. Higgins home, Mrs. Higgins scolds the men for playing with Elizas life. Finally, Eliza confronts the two men thanking Pickering for always treating her like a lady and threatening Higgins that she will go against him to work with his rival phonetician. Shaw concludes the tale with Eliza leaving as Higgins shouts out a few errands for her to run, assuming her return, but conveni ently never makes it clear whether she will or not. Throughout the play, Shaw focuses on the interesting, but defective class system in Britain that is defined by appearance and elegance of speech that same to constitute social standing. The language and morals of the characters display the backwards contrasts between the upper, middle, and lower classes. Despite Elizas dilapidated lifestyle, she is still able to retain her honor and good character, and she even frequently repeats, Im a good girl, I am (31, 34, 39, 97). This shows that she is not willing to sell her own body and sacrifice her integrity solely to slightly improve her life. Meanwhile, Henry Higgins, who is supposed to represent the upper-class with his boasted ability to replicate any sound imaginable and to place a man within any part of London demonstrates his expertise in his field, uses vulgar words, however, like bloody, devil, and damned, and treats everyone like dirt. The obvious differences in characterization confirm the problems with the class system as the hi gh moral characters who have proven self-respect and aspire to be better people are in the lower class while crude, offensive characters who were born into their rigid accents and riches are found in the high class. In act five of the play, Eliza makes an intelligent observation that her change came through how Pickerings treated her, rather than what Higgins imposed on her, when she comments that the difference between a lady and a flower girl is not how she behaves, but how shes treated (106). Her realization clearly portrays that she has transformed beyond her looks and her accent, to be able to make such a knowledgeable statement. Through Elizas revelation brought forth by her upward mobility, Shaw reveals the meaningless pretentious nonsense of Britains obsession with class structure as his underprivileged cockney character makes the most powerful statement of social behavior. This instance is a criticism of social barriers and class distinctions that are held in the Victorian era and it upholds the principle of equal opportunities of wealth and education for everyone, regardless of class and gender. Furthermore, amidst Elizas societal transformation, Shaw also touches on the issue of feminism and gender antagonism. Shaw basically suggests that even when Eliza elevates her status through her appearance and her attitude, she still has no place in society. Although she successfully pulled off her role as a high society woman, and while Higgins assumes that she can simply go her own way with all the advantages I have given her, she is not satisfied with the idea of selling herself into marriage (79). This resolution leaves Eliza terribly confused, and wishing that he left her where he found her because she was more comfortable peddling flowers on a street corner in the rain. This confusion leads up to the turning point of the play as Eliza decides to turn on her creator in Higgins to become her own person independent of his previously overwhelming influence. Shaws conclusion of not divulging to the audience what Eliza chooses to do reflects on the social problems that women were exp eriencing at the time as they were not only fighting for a place in the structure of English society, but for equality against men. Shaw was clever to administer all of Eliza and Higgins interactions in a way that Higgins was intrinsically rude and offensive while Eliza was only trying to improve her life, because it makes the audience feel badly for Eliza and make her more of a protagonist with Higgins as her antagonist. This idea further plays on the audiences emotions because it is relatable to many different issues in that people are always facing challenges in life that they have to overcome in order to succeed. It is also relatable because in real life, people are born into situations that they have to work their way out of and although in todays society, social status is not the same as it was in Victorian Britain, but that does not mean that people do not still demean others based essentially on their social standing. Everyone has been judged at one time or another and therefore Elizas experience draws on the sympathy of his audience, enough be putting itself into Elizas shoes and contemplating how you wo uld feel in her position. Additionally, Shaws decision not to marry Eliza and Higgins was made to make the ending of the story more realistic, and was an honest and agreeable conclusion. If Eliza and Higgins were to be married, their relationship would not have been a happy or mutual relationship, because Higgins has admitted that women upset everything and basically says that women and men are simply incompatible beings (39). If Eliza married Higgins, her new education would have been wasted, thus defeating the purpose of having Higgins educate Eliza, as he would only be expecting her to run errands and make appearances rather than do something with her life. And the two getting married would also have left the audience unsure whether Eliza had truly developed independence, but because the ending is ambiguous, no one can be sure of Elizas true destiny. Shaw chooses to close the play just before any wedding were to occur, to make the audience think about what should happen, rather than what he tells them will happen. First published in 1913. Republished in 2008 by Forgotten Books. ISBN-10: 1595475001 $21.00

Cage in Heaven Essay -- Personal Narrative Descriptive Essays

Cage in Heaven Process writing: This was me when I was growing up in my little world. This was my feeling of pain, sorrow, and joy during my childhood. I felt all these emotions and more growing up in the busy Hong Kong City. Looking back at my childhood, I realized why I came to the United States. I adore my father and siblings for all the hard work they have done for me to come over. I realized the warmest and only love is that of a family. Hong Kong is six million hearts beating in rhythm. This pellet of land bustles with boiling commotion. Sirens scream like tea kettles. It is modern and prosperous, just like a little New York City of the Orient. The majority of people in Hong Kong hanker to live in loft houses of 3,000 square feet facing the fascinating skyline and immense harbor. Dreams of dreamhouses push the people deeper and deeper into their hard work, including my father. But beneath the city’s captivating surface, the noise of automobiles and prosperity overpowers thousands of sorrowful stories. Since poor people cannot afford the high rent prices, they have to jostle in bed-size apartments and partitioned rooms in the cocklofts of aged buildings. As I lived in Hong Kong, I should have been satisfied to have a 500 square foot big home. But, after my father left home, I found neither the eye-catching harbor view nor a vast house to be heavenly. Instead, a bed-size apartment on top of a dilapidate d building was my firmament. I gazed at my father, sister and brother from the corner. My eyes followed their weighty pace until their laden shadows disappeared at the end of the indistinct hallway. I was still very small at that time. I could not even reach the doorknob, so how could I under... ... my father. I didn’t long for life in a big house anymore. The world under the aged building was blossomy for those materialistic people who chased modernization. That world didn’t belong to me. Another world was waiting for me. That world was the cage in heaven where I could have family warmth. Steven made a reckless move for his family. For the same reason, my father went to New York to make a better living for his family. There was no abhorrence in my heart anymore. I felt so sorry for my father, and had to apologize because I had misunderstood him for the past 15 years. I stood near the cage in heaven again, appreciating the melody made by the factories, and I forgot the hullabaloo of the city below. I took out my cell phone and called. When I heard the voice that I wished was more familiar, I shouted out, â€Å"Papa, meet you in New York City soon!†

Red Sorghum :: essays research papers

Red Sorghum Claire Huot China’s New Cultural Scene   Ã‚  Ã‚  Ã‚  Ã‚  The film Red Sorghum was one of the most popular Fifth Generation films in China and Abroad. As an adolescent American kid, probably the average, I got to see a new perspective of China through this class. I wanted to compare the West’s interpretation with Chinas’. One of the first things I did was compare Chinese cinema to well known American cinema. Zhang Yimou’s first film as director, Red Sorghum was immensely popular at home and abroad. The film follows a popular novel with its point of view; an off-stage, present-day male narrator whose own life is ancient and minute compared to the family he was grateful to have been associated with. Compared to a classic American Movie this is very much the same. The movie I am talking about is Legends of the fall. In almost the exact same way this movie was made. An older Indian gentleman begins to tell the story he lived. He grew up in a great family, with great traditions. Then he narrates the tale of a family and its struggles through love, war, bitterness, and bad times. Its starts with that voice, on a blank screen: â€Å"I will tell you the story of my grandpa and grandma†¦Ã¢â‚¬  In LOTF an older Indian man starts telling the story of â€Å"Tristan’s stormy birth† We then see the hero at a very young age, fighting a bear. In Red Sorghum instead of the exp ected old granny, we see a beautiful, twenty-something woman who, looks very attractive.   Ã‚  Ã‚  Ã‚  Ã‚  When Nine arrives at the distillery and rallies all the men together to work, its comparable to the first time Susanna arrives at the ranch. Run by mostly men, she has some women, but the men all look at her with admiration. Right away Tristan is taken to her. When she is out riding and lassoing the cow, is like Nine rounding up the Sorghum to work. Tristan automatically chases a nearby Mustang and catches it. Much like Grandpa catching the first â€Å"thief† on the travel through the sorghum fields. He comes back with a mustang, and Grandpa now has Nine’s appreciation.   Ã‚  Ã‚  Ã‚  Ã‚  There are many script similarities, and cut similarities between these two films, yet LOTF has a more comprehensive plot, to me. Maybe its loses something in the sub-titles, that I don’t find it as intriguing as American Cinema.   Ã‚  Ã‚  Ã‚  Ã‚  One script point in particular in LOTF is the fact that the father was a former military chief, and he left that â€Å"madness† for a more peaceful life.

Between The Forest And Greed :: essays research papers

Between The Forest and Greed Within the past decade there has been a rising "environmentally conscious" movement. The spectrum of issues in contention by environmentalism has expanded virulently and is reaching its zenith. Public dissatisfaction with the environmental movement is forming, as the movement has taken the fight for the environment too far. Donella Meadows is an environmentalist who has yet to fully think about the issue she is arguing. In her piece "Not Seeing the Forest for the Dollar Bills," she takes an almost infantile approach to the logging industry and the concept of clear cutting. The monetary motivations behind the logging industry is her explanation for clear cutting, trying to portray the logging industry as a cold money making machine. This of course neglects the fact that the reason logging generates capital is because the world needs wood. There are several economic and environmental issues that are considered when loggers enter and area. Haphazard clear cutting of forests, while it maybe what Meadows would like us to think, does not happen. With every industry, every aspect is carefully debated and analyzed for the short and long term outcomes. Any industry that capitalizes on earth's resources figuratively signs a pact with the earth. This pact bonds this industry to the earth and requires that any harvesting of resources is not done so with haste and waste. There is a symbiotic relationship between the two. For the industry to exist there must be a constant supply of the resource. Without a constant supply the industry dies. Now, many people believe that the logging industry's objective is to cut down all the trees that are currently standing. As horrific as this scenario may sound, it is far from the truth. Without trees to cut down there is no industry. The logging industry is not so foolish as to rampage the forests and cut down all the trees. As they cut, they plant. Replacing forests with samplings may look inadequate, but over a long period of time these samplings will become a new forest. The earth as we know it today has been in existence for millions of years. Even if newly planted tress take a century to grow back that is only a pinpoint on the time line. The millions of acres of forested land left untouched currently will not be engulfed by blades and tractors instantly. It will take time to cut down the trees, as it will take time to grow them back. Meadows seems to have a misconception of industries and the service they provide. All industries, whether it be recycling to logging, are trying to